CUSTOM PUBLISHING Insights and Perspectives for the CIO VOLUME 4, NUMBER 2010 SMARTENTERPRISEMAG.COM INNOVATORS CLOUD COMPUTING Down-to-Earth Best Practices Pictured, from left: Michael Petrisko, Hill International; Deirdre Woods, The Wharton School; Paolo Campobasso, UniCredit Group. PRACTICAL Using technology in unexpected ways, these IT leaders are exceeding expectations. VIRTUALIZATION Big Gains from Smart Management PAGE 32 PAGE 36